Who you are working with: Harkiran and Katie
The psychographic group you are researching: Resigned
Rigid, strict, authoritarian and chauvinist values, oriented to the past and to Resigned roles. Brand choice stresses safety, familiarity and economy. (Older)
Introduce your example couple that represents your group:
Their names:
There names where Margret and Patrick Dubois
Where do they work/study?
They are both currently retired but Margret is an ex receptionist at an independent journalist and Patrick is an ex security guard.
What do they do in their spare time?
Well, they like to watch the BBC whilst playing bingo along side their nice hot tea at their wooden family table for four. But, realistically they just watch the BBC to complain about the world whilst telling of their bored grandchildren.
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
They read various newspapers, such as the times, guardian, independent but their favorite is the telegraphy (occasional the daily mail)
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
They have a freeview box set (and one of those mini tv's with cable in their bedroom) but they usually just watch the terrestrial channels (in the daytime only obviously to watch their daily soaps)
E-Media: What technology do they own? What websites do they visit (if any)?
The most technology they have is their landline, a old Motorola flip phones and an out of date computer their son left behind.
Some extra information;
- they're family orientated
- have a lot of old clothes
- have a huge china cabinet
- Patrick's bold
- they have those old floor centerpieces at their family table
- they watch Jeremy Kyle and moan about the people on it (its a guilty pleasure of theirs)
We did make a picture but sadly we cannot share that at the moment. :(
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