1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.
2) Distil the brand values into one sentence of no more than 10 words.
3) Sum up the brand in ONE word.
Disney:
1) Disney is a brand that applies to many of the brand values
most likely due to the fact that it’s been around for a long time. The large
number of family films and resorts they have helped to add to the concept of
happy families and glamorous places. The next is the fact that the genre of
their movies helps to create the value of humour and comedy as well as successful
romance and love and also dreams and fantasy. The main one is childhood as they
have kept their brand strong over many years.
2) Largely happy families who have a love of humour and romance that takes place in a place of fantasy.
3) Magical
Nike:
1) Nike creates a brand full of determination and professionalism within each sport. The brand value of being associated with them is elite people as they often hire professional athletes as well as also creating the idea of successful careers due this. Nike also expresses self importance and pride regarding your physical fitness and talents.
2)A brand that promotes successful careers through elite professionals hence increasing the concept of self importance and pride.
3) Determined
Apple:
1) Apple is a huge technology brand that values rich, luxurious life styles which is reflected by the price of their products. Successful careers in order to fund for the phone and accessibility to its large functions and high amounts of self importance and pride as its a brand known for being a bit of a show off.
2) Apple promotes the life style of the rich with well done careers as well as a large amount of pride.
3) Premium.
McDonalds
1) This is a brand that continuously tries to promote itself as a place for the family to eat through the variety of meals hence applying to the value of happy families. The brand as also tried to associate itself with comedy and humour thorough its previous adverts with a clown and to some extent childhood as it promotes its happy meals highly.
2) A family valued store focusing on the children and making their environment happy.
3)Up-beat
Asda
1) Asda is a food brand that prides itself on their value for
money and being competitive against other food stores such as Tesco’s and
lidle. As the brand tries to highlight their prices and offers, that are for
both the family and each of the individuals the company highlights the value of
happy families. The brand also, to a slight extent, promote self-importance as
they try to promote taking care of yourself through healthy eating and living a
life style where most needs are efficiently met.
2) A family orientated store that focuses of low prices.
3) Value
Google
1) This is a huge mass market brand that tries to promote accessibility and aid for the whole family giving it a happy family value as well as associating it with elite experts due to the fact that they try to have an answer for all questions. Due to the fact that they try to focus of experts they also focus of successful careers as they aim to aid all professionals as well as normal families.
2) The brand is family orientated as they try to promote success and expertise.
3) Innovation
No comments:
Post a Comment